Raven Chai (they/them) is currently a graphic design student at CalArts with a love for music design.
When they’re not designing, you can find them at a concert, upcycling clothes, watching a movie, or petting every dog they see!
Raven Chai (they/them) is currently a graphic design student at CalArts with a love for music design.
When they’re not designing, you can find them at a concert, upcycling clothes, watching a movie, or petting every dog they see!
girlpuppy EP Rollout
2026→ Campaign Design
→ Environmental Design
→ Identity
→ Branding
This project explores a conceptual EP rollout for girlpuppy’s Swan. The identity places emphasis on soft, curved typography, ornaments, and pale colors to create a cohesive rollout that can be translated across digital and physical formats. It was designed with a mid-budget in mind.
Assets include environmental implementations such as a billboard and a poster, as well as digital assets including a music video title card, Spotify Canvas, and a tracklist reveal post. This rollout prioritizes consistency and scalability, as graphics evolve while still maintaining Swan’s dreamy aesthetic.
Assets include environmental implementations such as a billboard and a poster, as well as digital assets including a music video title card, Spotify Canvas, and a tracklist reveal post. This rollout prioritizes consistency and scalability, as graphics evolve while still maintaining Swan’s dreamy aesthetic.