This project explores a conceptual EP rollout for girlpuppy’s Swan. The identity places emphasis on soft, curved typography, ornaments, and pale colors to create a cohesive rollout that can be translated across digital and physical formats. It was designed with a mid-budget in mind.
Assets include
environmental implementations such as a billboard and a poster, as well as digital assets including a music video title card, Spotify Canvas, and a tracklist reveal post. This rollout prioritizes consistency and scalability, as graphics evolve while still maintaining Swan’s dreamy aesthetic.